In her latest article Cynthia Anderson, of the Herald Tribune, explains why pricing is still the key to successful real estate transactions.

She writes, "Never simple, the philosophy — and the psychology — of home pricing has grown ever more nuanced as markets drop and edge back up, then stabilize, only to dip again."

While most Realtors agree that price trumps other salability factors, such as condition and marketing, setting the true value of a house can prove challenging, especially in this market. This is why it is critical that homeowners committed to selling their property set a realistic price from the beginning.

Those of you who have sold your home with me and my team will recognize my "Is Your Price ON TARGET?" bulls-eye, which helps sellers use real-life data like their number of showings to date and number of offers to set and adjust their home price.

Click here to read Anderson's full article, "Setting a Listing Amount Is the Key to the Deal."